Create a consistent and recognizable brand logo system for all Tech Crunch Events and their categories and feature the event’s city location.
Main event x (Sub Event + Location) = Identity system
The existing TC logo identity had to be used in the new system
We took inspiration from the logo and created a ‘pixel’ inspired tag to ground the event names.
We needed a creative way to showcase locations varied in length and create a color coding system per event type
I created a unique photo style in both dark and light mode to help the branding stand out from typical stock photography
Digital displays, flyers, swag bags oh my.